Introduction to SEO 101
SEO – Search Engine Optimisation – is the art/science of optimising your website to rank high in the search engines for keywords/phrases that are relevant to your site.
The idea is simple really.
If you’re an accountant based in Perth who wants to get more visitors to your website (hoping that some of those visitors will turn into paying customers), you’ll ideally want to rank highly for search phrases such as: perth accountant, accountant perth, tax accountant perth, etc.
The IDEAL situation is for your website to rank in the number 1 position on Google (Yahoo and MSN/Bing) for these (and similar/related) terms, and thereby get LOTS of “free” visitors to your site, of which some turn into clients.
SEO is the art and science of achieving these sorts of results – “optimising” for the “search engines” – hence the term “search engine optimization.” Read More
